Marketing Associate

LocationCharlotte, NC


Posted Date2019.07.10

Job Title: Marketing Associate


Job Description:

The Marketing Associate will be responsible for marketing related activities to improve brand awareness within the North American market, as well as sales generating activities such as market research, market penetration, lead generation and trade show coordination/logistics.  Specific job activities include, but are not limited to:


Business Development

  • Generating a high-quality lead pipeline for the North American sales team by identifying, qualifying and prospecting potential opportunities within a defined market
  • Identifying the highest potential North American tradeshows to attend and/or walk
  • Identifying potential customers and leads generated from trade shows, internet research and inbound inquiries
  • Gathering competitive and market intelligence
  • Traveling throughout North America as required. Occasional travel to Europe and Asia for training and collaboration with other sales offices


Exhibitions/Trade Shows

  • Coordinate with 3rd party service providers to ensure all preparatory work has been completed
  • Collaborate with the corporate design team to finalize booth design and arrange necessary product purchases/sample orders prior to exhibitions
  • Maintain accurate inventory list of exhibition items
  • Assist with packing of trade show equipment and assembly at the exhibition

Skills / Qualifications

  • Professionalism and good judgment
  • Excellent communication
  • Meets deadlines
  • Detail oriented
  • Organized
  • Self-motivated and able to work independently as well as the ability to work within a team
  • Computer savvy and proficient with the use of Microsoft Office Suite 
  • Ability to lift up to 40 lbs


Education / Experience:

  • 4-year degree in Business or Marketing
  • 3-years of marketing and/or business development experience
  • 1-year experience with trade shows & related logistics
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